There is a very important difference between issues management and crisis management in public relations. Issues management is an entirely proactive approach that identifies potential problems and then monitors and manages them so that they don’t develop into real problems or crises. Crisis management is a mostly reactive approach that has to put out fires once the fan starts spraying muck.
According to a paper by Parker, Wayne & Kent, there are seven states in issues management:
1) Monitoring: constantly looking out for emerging issues and changes to known issues. This doesn’t just look at the internal business environment but also includes potential issues with investors, boards of directors, committee members and other stakeholders, as well as managing media relations.
We see a lot of buzzwords floating around the digital media sphere and it seems as though new terms are coined every week; one of these is brand journalism. What is brand journalism, exactly? Well, it’s an awful lot like public relations. For one thing, it’s about promoting a particular brand and keeping it in the public eye. For another, it’s about keeping brand noise positive.
You know advertorials, those press releases that disguise themselves as articles? Brand journalism is kind of like living in an advertorial world, except that it gives brands a more detailed back story; a bigger platform and a louder megaphone.
Is it legit?
Meh, as modern, abbreviated parlance would have it.
This is a preview of
Is Public Relations, By Any Other Name, Brand Journalism?
. Read the full post (533 words, 1 image, estimated 2:08 mins reading time)
There are many ways to attract attention. And some people are better at attracting attention than others.
- To attract tourist attention, Tourism Queensland placed an advert to recruit an “island caretaker” willing to spend six months exploring the land and waters around the Great Barrier Reef for £70,000. The post, labeled the “the best job in the world” would involve the successful applicant moving to a rent-free three-bedroom villa, complete with pool, on Hamilton Island.
- Tiger Woods took part in the Dubai Desert Golf Classic and, to launch the event, organisers had him practice his tee-shot from the helipad of the world’s tallest free-standing hotel, the Burj Al Arab.
One of the biggest problems PR firms have with social media is not what their clients say online but what internet users post on Facebook walls and in Twitter streams. Well-meaning fans could say something libellous about a competitor in a misguided show of support. Haters could spew acidic vitriol that leads to very public fallout. Followers and fans can say any number of things that cause offence and lead to a PR disaster. The question is: are brands are responsible for what other people say on their social media pages?
Can anyone really be responsible for what someone else’s views?
It’s a question that the Advertising Standards Bureau (ASB) of Australia believes it has answered – in the affirmative.
This is a preview of
Brands’ Social Media Responsibility Just Got That Little Bit Greater
. Read the full post (404 words, 1 image, estimated 1:37 mins reading time)
Barack Obama made history as the first ‘social media president’, but these days you’ll find plenty of politicians trying to replicate his success online. The trouble is, according to Stuart James (Memeburn), that most of them are only active when they need to drum up PR and secure votes. If this isn’t evidence enough that the point of Twitter has passed them by, James cites a study by PR company Burson-Marsteller that points out that very few of these ‘connected’ world leaders bother to follow other world leaders.
Now, one wouldn’t expect the heads of India and Pakistan to follow each other, but one would expect Obama to at least follow the UK prime minister (@Number10gov), the Australian prime minister (@JuliaGillard), the Russian president and maybe the Canadian prime minister. According to the Burson-Marsteller study, however, he only mutually follows the Norwegian and Russian prime ministers. He is still the most followed leader.
This is a preview of
Politicians and Twitter: It’s about more than securing votes
. Read the full post (410 words, 1 image, estimated 1:38 mins reading time)
Hosting a business event is a great marketing opportunity; if you do it right. Get it wrong, however, and your brand is in for a world of hurt. Some companies are fortunate in that they can hire marketing and event management people to oversee their events from conception to clean-up; other companies prefer to manage things themselves. Whichever category you fall into, here are some tips to ensure that your event goes off without a hitch.
1) Choose an event type
Scientology, the controversial religion started by sci-fi writer L Ron Hubbard, has never really been on good terms with public relations – not the positive kind, at any rate. When it’s not making headlines for its cult-like, money-driven operations or its outrageous claims regarding telepathy and telekinesis, its celebrity converts are more than happy to give it some disaster to deal with.
Tom Cruise is the most famous Scientologist in the world; he’s reportedly reached the upper echelons of the church and is rumoured to be just about the highest functioning thetan there is – the telekinetic, telepathic kind who can cure diseases and overcome problems with the power of his mind (almost like Charlie Sheen when he’s winning).
In December, N-Control’s reputation was in serious jeopardy after a string of emails was published by influential gaming comic site Penny Arcade. The emails revealed a rude response from their representative Paul Christoforo to a customer’s legitimate inquiry about receiving his N-Control Avenger order. Since then, N-controller has taken serious steps to try and rectify the damage Christoforo caused and fired him, of course.
The whole back-and-forth between the custome, Christoforo and Penny Arcade’s Mike Krahulik is a good example of how not to do public relations! PR representatives are the link between a customer and a company and they should be aware of their responsibility towards the image of the company. The customer’s input should always be valued unless it is truly malicious. Christoforo went from aloof, vague responses to personal, attacking comments. The customer was not only taken aback, but others in the gaming community also could not believe his audacity and the emails went viral.
This is a preview of
Out of control: retrospect regarding the debacle around the Avenger emails
. Read the full post (465 words, 1 image, estimated 1:52 mins reading time)
These are the words of Jen Feuerstein, a former caregiver at the Yerkes Primate Research Center in the US. The unethical treatment of chimps in Africa and abroad should be addressed, but few even know about it.
In recent years the supply and demand of chimpanzee meat has escalated because of deforestation, which makes it easier for hunters to find them. The closest relative to humans, they are intelligent beings with intricate social lives and emotions. Jane Goodall’s Chimpanzee Eden near Nelspruit is a sanctuary for chimps that have been rescued from the meat trade, circuses, medical research facilities and the illegal pet trade. In fact, chimps’ lives in Africa are endangered to such an extent that there might not be any left in the wild within the next ten years.
The US News predicts that public relations is going to be one of only three creative jobs that will make it onto the list of top jobs for 2012. In South Africa, a career in PR also looks very favourable. Ruth Golembo, of PR company MD of Lange 360, says PR businesses all around the world, themselves included, are hiring more people as their budgets are increasing.
As a PR specialist, you have to ensure that your client has a good reputation with journalists, opinion leaders in the field and these days, is also able to communicate directly with the public. With the onset of social media, there is more engagement with brands on a one-to-one level and brands need PR specialists to handle these communications.