There is a very important difference between issues management and crisis management in public relations. Issues management is an entirely proactive approach that identifies potential problems and then monitors and manages them so that they don’t develop into real problems or crises. Crisis management is a mostly reactive approach that has to put out fires once the fan starts spraying muck.
According to a paper by Parker, Wayne & Kent, there are seven states in issues management:
1) Monitoring: constantly looking out for emerging issues and changes to known issues. This doesn’t just look at the internal business environment but also includes potential issues with investors, boards of directors, committee members and other stakeholders, as well as managing media relations.
We see a lot of buzzwords floating around the digital media sphere and it seems as though new terms are coined every week; one of these is brand journalism. What is brand journalism, exactly? Well, it’s an awful lot like public relations. For one thing, it’s about promoting a particular brand and keeping it in the public eye. For another, it’s about keeping brand noise positive.
You know advertorials, those press releases that disguise themselves as articles? Brand journalism is kind of like living in an advertorial world, except that it gives brands a more detailed back story; a bigger platform and a louder megaphone.
Is it legit?
Meh, as modern, abbreviated parlance would have it.
This is a preview of
Is Public Relations, By Any Other Name, Brand Journalism?
. Read the full post (532 words, 1 image, estimated 2:08 mins reading time)
There are many ways to attract attention. And some people are better at attracting attention than others.
- To attract tourist attention, Tourism Queensland placed an advert to recruit an “island caretaker” willing to spend six months exploring the land and waters around the Great Barrier Reef for £70,000. The post, labeled the “the best job in the world” would involve the successful applicant moving to a rent-free three-bedroom villa, complete with pool, on Hamilton Island.
- Tiger Woods took part in the Dubai Desert Golf Classic and, to launch the event, organisers had him practice his tee-shot from the helipad of the world’s tallest free-standing hotel, the Burj Al Arab.
To answer that question we’d first have to ask if customer service was ever an art in the first place. If baby boomers are to be believed, customer service was alive and well between the 1940s and 1960s. Even the 1970s was rumoured to be blessed with this mythical quality; mythical because it’s rarer than hen’s teeth these days. It’s so rare, in fact, that it makes headlines and is celebrated like the queen’s jubilee when it’s uncovered.
Case in point
One of the biggest problems PR firms have with social media is not what their clients say online but what internet users post on Facebook walls and in Twitter streams. Well-meaning fans could say something libellous about a competitor in a misguided show of support. Haters could spew acidic vitriol that leads to very public fallout. Followers and fans can say any number of things that cause offence and lead to a PR disaster. The question is: are brands are responsible for what other people say on their social media pages?
Can anyone really be responsible for what someone else’s views?
It’s a question that the Advertising Standards Bureau (ASB) of Australia believes it has answered – in the affirmative.
This is a preview of
Brands’ Social Media Responsibility Just Got That Little Bit Greater
. Read the full post (404 words, 1 image, estimated 1:37 mins reading time)
Barack Obama made history as the first ‘social media president’, but these days you’ll find plenty of politicians trying to replicate his success online. The trouble is, according to Stuart James (Memeburn), that most of them are only active when they need to drum up PR and secure votes. If this isn’t evidence enough that the point of Twitter has passed them by, James cites a study by PR company Burson-Marsteller that points out that very few of these ‘connected’ world leaders bother to follow other world leaders.
Now, one wouldn’t expect the heads of India and Pakistan to follow each other, but one would expect Obama to at least follow the UK prime minister (@Number10gov), the Australian prime minister (@JuliaGillard), the Russian president and maybe the Canadian prime minister. According to the Burson-Marsteller study, however, he only mutually follows the Norwegian and Russian prime ministers. He is still the most followed leader.
This is a preview of
Politicians and Twitter: It’s about more than securing votes
. Read the full post (410 words, 1 image, estimated 1:38 mins reading time)