One of the most important things you will do on Facebook when it comes to improving the effectiveness of your marketing strategy is to make improvements on your Facebook timeline cover image. When people land on your Facebook timeline page, the first thing that their eyes are drawn to is going to be the cover photo, because it is the largest design element on the page. From there, they’ll spend a few seconds on the cover photo and then likely decide whether or not to stay on the page or go somewhere else. Thus, the Facebook cover photo that you put on your timeline could be the difference between keeping traffic and losing traffic. It’s really that important.
The internet is composed of millions and millions of webpages. As a consequence, online chatter has never been so loud. Getting yourself heard requires the voice of a rock star, as well as the lyrics that make it easy for your audience to remember you by.
What with having to cater to a global digital population, making yourself memorable is all about how high you can get yourself on Google’s and Bing’s search results pages. This means mastering the art of search engine optimisation (SEO) strategies, which include the following:
The number of keywords in a text is not the be all and end all of SEO. The trick is to be strategic with the use of those keywords. Use only those that are necessary and place them well, because overuse might see you labelled as a spammer.
According to the latest statistics, 11% of the world’s population use Facebook, and 30 billion pieces of content are shared on the social network each month. There are 10.7 million active Facebook users in Australia alone, which accounts for 60% of the online population in the country (TheSocialSkinny.com). The numbers don’t lie about the power of Facebook. However, simply having a few ‘likes’ on your business or fan page isn’t enough, as you need to establish a popular online presence – which is easier said than done. Not only do you need a frequent posts and updates, but you also need to spread your brand awareness and engage meaningfully with your customers. Sound like a tall order? Here are three useful tips to help you along the way.
Software development can be a very lucrative business. Software development can turn a small time freelancer into someone rich and famous very quickly. Just take a look at Bill Gates, the CEO of Microsoft. He started off as a software architect and is now one of the world’s richest men. People will pay a lot of money for something that makes life and business easier. That’s because the right kind of software can be used to help make money when implemented in businesses. So, if are a software developer and you do your research right, you could put your name on a tool that will be used all over the world.
These days a website involves more than just an impressive design. It involves functionality and customisation. Websites are more than just pages floating around on the internet. They are a business’s marketing tool, online store and sales people all rolled into one. The functionality and possibilities of websites are much greater than they were in the past. A complex concept can be taken and turned into a reality. All it takes is a really great programmer.
As more and more businesses go online, they demand more from their website. Some programming functions have become so common that we don’t think about the work that goes into creating them. We may not realise that behind the pretty interface of a website a programmer sat for many hours to code and develop the tools that we are so blasé about. Let’s take a look at some examples of how programmers have put the bells and whistles onto websites.
Just imagine that an irate client gets on the internet and starts posting negative comments about you or your brand. Then, when people go online to search for you or that brand, the negative comment comes up as one of the first search results. That’s a little unfair right? What about all the good reviews that don’t feature on online searches? How does one fight back to save their reputation?Is there such a thing as an online lawyer? Well there’s something close enough, and that’s an ORM (Online Reputation Management) specialist; someone who fights fire with fire.