Category Archives: Digital marketing

Software Developers making life easier

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Software development can be a very lucrative business. Software development can turn a small time freelancer into someone rich and famous very quickly. Just take a look at Bill Gates, the CEO of Microsoft. He started off as a software architect and is now one of the world’s richest men. People will pay a lot of money for something that makes life and business easier. That’s because the right kind of software can be used to help make money when implemented in businesses. So, if are a software developer and you do your research right, you could put your name on a tool that will be used all over the world.

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Programmers put the bells and whistles into websites

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These days a website involves more than just an impressive design. It involves functionality and customisation. Websites are more than just pages floating around on the internet. They are a business’s marketing tool, online store and sales people all rolled into one. The functionality and possibilities of websites are much greater than they were in the past. A complex concept can be taken and turned into a reality. All it takes is a really great programmer.

As more and more businesses go online, they demand more from their website. Some programming functions have become so common that we don’t think about the work that goes into creating them. We may not realise that behind the pretty interface of a website a programmer sat for many hours to code and develop the tools that we are so blasé about. Let’s take a look at some examples of how programmers have put the bells and whistles onto websites.

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A career in Online Reputation Management

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Just imagine that an irate client gets on the internet and starts posting negative comments about you or your brand. Then, when people go online to search for you or that brand, the negative comment comes up as one of the first search results. That’s a little unfair right? What about all the good reviews that don’t feature on online searches? How does one fight back to save their reputation?Is there such a thing as an online lawyer? Well there’s something close enough, and that’s an ORM (Online Reputation Management) specialist; someone who fights fire with fire.

This is a preview of A career in Online Reputation Management. Read the full post (470 words, estimated 1:53 mins reading time)

Internet may not be a threat to magazines after all

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The internet may not be as big a threat to magazine publishers as thought, if they get on board and make magazines available to tablet owners. Many international titles have done this in the form of apps. Tablet users are a great market to capture as tablet sales keep increasing and the attraction of digital magazines on tablets, with the enriched content and social media features, is drawing a wide audience.

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Every leader needs followers Part One

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How brands have successfully used Twitter

Brands’ marketing boffins have had to come up with some nifty ways of gaining followers, promoting their service (or product or label) and ultimately making more money from repeated public exposure. Here’s a look at the ways in which some of the most successful campaigns used Twitter with relatively low advertising costs. Now if only Twitter would follow these examples for some up-to-scratch self-promotion (according to an article on AdWeek, Twitter is light years behind advertisers like Google).

This is a preview of Every leader needs followers Part One. Read the full post (337 words, 1 image, estimated 1:21 mins reading time)

Internet meme marketing: is nothing sacred anymore?

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Blueglass.com provides a well-rounded article that is a good starting point to understand what a meme is and how it is used on the internet; the possibilities of memes for advertising purposes are also illustrated. A quick definition of an internet meme as we know it will have to include widespread appeal and the ability to go viral. If you create an image, a .gif or a video that is not being shared by people on the net, it is not a meme.

Meme-creators are people who see an opportunity to poke fun at something that others find amusing or who simply create something internet users find useful to reference while communicating on the web. The key component for creating a meme is engaging the viewer and the fastest way to do that is through humour.

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Wearable technology that works

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Have you seen those pants with the built-in keyboard? Designer Erik de Nijs blended technology and fashion to create something quite futuristic and the micro-chip detailed stitching is amazing, but whether people want to put on a certain pair of pants to use a keyboard is the question.

Technofashion can also be fashion that is technology-inspired, but only for aesthetic purposes, for example, sewing bits and pieces of hardware onto fabric.

Only gadgets that you can easily incorporate into your everyday life stand the test of time. Then they are no longer novelties, but useful. The keyboard pants may be aimed at those who love gadgets, but not necessarily everyday functionality and it’s hard to see gadget-clothing items making their way into our wardrobes. But can technofashion reach a lot of people and be truly functional, even if it isn’t wearable on a day to day basis?

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Copyright protection without the tyranny

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Copyright infringement is big news online at the moment; just ask the guys who are opposing SOPA. Well, according to Josh Dreller (Search Engine Land), one way to protect your content, without being draconian about it, is to use AdGooroo’s Trademark Insight tool. Don’t be fooled by the silly name (AdGooroo, really?), the tool is, by all accounts, simply marvellous.

AdGooroo has a number of tools for digital marketing industry, many of which can be integrated to form a comprehensive toolbox for SEO and SEM.

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Lack of succession planning can damage online PR

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On Smartblogs on Social Media, Jeremy Victor raises a rather interesting point: how much do you rely on a single community manager? Do you have a plan if (when) that managers leaves? You’d be surprised how many companies (an overwhelming majority, according to SmartBrief on Social Media’s reader poll) – large and small – don’t have a plan. So, all online PR and social media endeavours hinge on one person and are doomed to fall apart when that person leaves.

Sometimes it’s not possible for companies to have a small team of people managing online communications. When the company consists of only five permanent members of staff and each has a very specific role to play, for example. In this case, replacing any member of the team is going to be a nightmare and raise stress levels through the roof. Your best bet is to hope for an extended notice period so you can advertise for and find a suitable replacement and still have time for training and handover.

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The day the (digital) world stood still

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On Wednesday 18 January, 2012, the internet engaged in one of the largest anti-censorship campaigns in digital history. The aim was to combat two bills that are currently before the US Congress: the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA). If you were to go on their names alone, you might think that the two bills are a good idea, but according to most of the web, you would be wrong.

Protestors, including Google, Facebook, Flickr and Wikipedia, say that the bills would be akin to censorship, would grant the US government untold power and could mean the death of websites that have been mistakenly accused of violating vague and ambiguous laws.

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