One of the most important things you will do on Facebook when it comes to improving the effectiveness of your marketing strategy is to make improvements on your Facebook timeline cover image. When people land on your Facebook timeline page, the first thing that their eyes are drawn to is going to be the cover photo, because it is the largest design element on the page. From there, they’ll spend a few seconds on the cover photo and then likely decide whether or not to stay on the page or go somewhere else. Thus, the Facebook cover photo that you put on your timeline could be the difference between keeping traffic and losing traffic. It’s really that important.
Branding is an essential part of any marketing strategy, because your brand is what defines your product. It sets you apart from your competitors, as it creates an image of your company that will make a lasting impression on consumers.
Who you are is, to some degree, based on who your target audience is, what their needs are, and who they, ultimately, need you to be.
Whilst your brand is the idea of a product or service with which your customers connect; your logo or slogan is the design by which you are visually identifiable.
At trade shows and exhibitions, the importance of good branding extends not only to the exhibitors but also to the organizers of the event. According to industry specialists, a successful trade brand is one that manages to achieve:
The internet is composed of millions and millions of webpages. As a consequence, online chatter has never been so loud. Getting yourself heard requires the voice of a rock star, as well as the lyrics that make it easy for your audience to remember you by.
What with having to cater to a global digital population, making yourself memorable is all about how high you can get yourself on Google’s and Bing’s search results pages. This means mastering the art of search engine optimisation (SEO) strategies, which include the following:
The number of keywords in a text is not the be all and end all of SEO. The trick is to be strategic with the use of those keywords. Use only those that are necessary and place them well, because overuse might see you labelled as a spammer.
Business to business (B2B) marketing poses some challenges that are absent in business to consumer (B2C) marketing. For one thing, the products are not as sexy (industrial lathes vs. a designer wood bookcase or sewing cotton vs. haute couture). For another, the audience is extremely knowledgeable and extremely demanding and not even remotely easily won over.
Your products, services and professionalism play a role in their success. If you sell them malfunctioning lathes, they can’t produce their products on time. If your plumbing service doesn’t fix their pipes first time round, work continues to be disrupted. If you are late meeting a deadline, they are late for theirs.
So, you can understand why they treat marketing with some suspicion. And why they might be swayed by your proven track-record, which you can show to good effect in case studies.
Does your store have a window display? And by window display we don’t mean the dusty product offerings that have been forgotten on the window sill for the past five years. We mean a creative, eye-catching display that is changed regularly so that passers-by can’t wait to see what you’ll do next; a display that makes people want to come into your store and spend all of their lovely lolly.
What makes a good display?
- A theme
Valentine’s Day, Easter and Halloween – they’re obvious themes, aren’t they? But they’re very broad and are open to generic (read boring) interpretation. Jane Porter (entrepreneur.com) quotes Noelle Nicks, who says that you need to narrow your theme if you want to make it stand out, especially on major holidays.
Running a restaurant is hard work. The hours are long, the competition is fierce and the chances of success are relatively slim. Restaurateurs open with big plans and close with shattered dreams, usually within a short space of time. The reason restaurants fail is a lack of customers and one of the biggest reasons customers are lacking is because owners haven’t put enough effort into marketing.
You can have the greatest food this side of a three-star Michelin restaurant, but unless people know that you exist, you’re pretty much doomed. Many people think that marketing has to involve wildly expensive tactics, like TV campaigns; but there are plenty of effective and affordable ideas that will help expand your customer base and increase customer loyalty.